Food tech startup BetterBrand is off to an interesting beginning. Since CEO Aimee Yang founded it in 2019, it raised more than $1 million in a venture-led, pre-seed investment round (the first female-founded food tech leader to do so), and attracted some famous-name investors (including Reddit co-founder Alexis Ohanian and actress Emmy Rossum). The company also unveiled its first product, the Better Bagel, a low-carb bakery product with the net carb equivalent of two banana slices.
To learn more about the company’s history so far, as well as what might be next, Snack Food & Wholesale Bakery recently checked in with Yang.