Insomnia Cookies plans for global expansion, new stores this year
Brand will expand to Canada and UK, plus will open new U.S. locations.
Insomnia Cookies, the brand known for serving warm cookies all day and late into the night, is expanding its footprint outside of the U.S. for the first time with new stores in Canada and the UK planned to open in summer 2023. The late-night bakery is also projecting to open dozens of new U.S. stores, maintaining its explosive growth trajectory.
Insomnia will first enter international markets with stores in the Greater Toronto Area and Manchester, UK this summer, with opportunity for continued global growth. Consumers in both countries expressed their excitement to soon experience Insomnia’s signature classic, deluxe, vegan, and limited-edition cookie flavors, among other products. Insomnia plans to continue its rapid nationwide expansion and open dozens of new stores throughout 2023, working toward an overall goal of delivering warm, delicious cookies to 95% of U.S. households.