Dave's Killer Bread breaks out of the bread aisle with snack bars
Brand expands into multi-billion dollar snack market.
Dave’s Killer Bread, known its signature whole grain loaves, breakfast breads, English muffins, bagels, and buns, is expanding into snacks with its latest offering, Organic Snack Bars.
“To say our BreadHeads want more innovation from DKB is an understatement, and we heard them loud and clear! It’s no secret that consumers want healthy snacks that also taste killer. And at DKB, we were up to the task. It was so fun to bring our organic whole grain nutrition know-how and sky-high flavor standards to the snack category,” said Jillian Cohn, associate brand manager at Dave’s Killer Bread. “Our BreadHeads are going to love these bars. They’re baked, soft, like real food, and loaded with whole grains, seeds, nuts, and chocolate. It’s hard to pick a favorite!”