Krispy Kreme expands operations test in McDonald’s restaurants
The bakery brand is growing its market test with the chain in 160 locations in Kentucky.
Krispy Kreme has announced it is expanding its initial test placing its products in McDonald’s restaurants in Kentucky. The Krispy Kreme market test with McDonald’s is expanding to approximately 160 locations across Louisville, Lexington, and the surrounding area. The company reports that as part of its omnichannel strategy, it is continually exploring ways to broaden customer access to its doughnuts through its Delivered Fresh Daily network.
Krispy Kreme reports that the expanded test will enable an increased number of consumers to purchase doughnuts at participating McDonald’s locations in restaurants, through the drive-thru, via the McDelivery service, and on the McDonald’s app.