AMC Entertainment launches microwave, RTE popcorn at Walmart
New popcorn will be on shelves at more than 2,600 Walmart locations plus online.
AMC Entertainment announced it is collaborating with Walmart on an exclusive launch of AMC’s all new lines of microwave and ready-to-eat popcorn items, beginning with featured endcaps, which prominently display AMC Perfectly Popcorn in hundreds of Walmart locations around the U.S. On March 11, popcorn lovers can enjoy select AMC Perfectly Popcorn varieties, available on Walmart endcaps, just in time for the Academy Awards, which airs on March 12.
With this new AMC Theatres popcorn product launch, AMC brings its Perfectly Popcorn movie theatre popcorn taste and aroma to the comfort of home. AMC’s Popcorn line includes six total new items, including three flavor varieties of microwave popcorn and popped popcorn. Consumers can enjoy both AMC’s microwave popcorn and popped popcorn in the Classic Butter, Extra Butter, and Lightly Salted flavors. The microwave Extra Butter variety comes with buttery topping packets, allowing consumers to replicate that ultimate movie theatre experience of adding even more butter flavor to their popcorn.