Diamond Foods brings Harmony trail mix back for an encore
The snack brand, first launched by two surfers, dates back half a century.
Diamond Foods, packaged goods parent company for brands like Diamond of California, announces the relaunch of Harmony, a 50-year-old Santa Cruz, CA trail mix brand founded by two surfers who made a delicious portable snack of nuts and dried fruit so they never missed the next big wave. The brand is back with a refreshed look and two new trail mix varieties, Amped Omega-3 and Colossal Keto, which will debut at Natural Products Expo West in Anaheim, CA (taking place March 9–11).
In an effort to relaunch Harmony and stay true to its original mission of “fueling your next adventure,” Diamond Foods opted to revamp the brand’s look and trail mix varieties using California ingredients, including Diamond of California snack walnuts and Sonoma Creamery Parmesan Cheese Crisps. The two new trail mix varieties were inspired by Harmony’s original recipe, Mega Mountain, and developed to highlight the nutritional qualities of tree nuts while also accommodating modern eating habits like the ketogenic diet.