Fairtrade America welcomes Executive Director Amanda Archila
Archila brings 15+ years of experience to the role.
Fairtrade America, the world’s most recognized label for social justice and sustainability, has announced that Amanda Archila has today joined the organization as executive director. Archila comes to Fairtrade America with more than 15 years of experience working in a range of industries, from natural food to e-commerce retail and consumer electronics. Archila also brings an extensive fair trade advocacy background and passion for the organization.
In her new position, Archila will support Fairtrade America as the organization enters an exciting chapter of growth marked by increased consumer awareness of the Fairtrade Mark and the impact it has on farming communities worldwide. According to the 2021 biennial Fairtrade Consumer Insights report conducted by Globescan, 41% of Americans recognize the Fairtrade Mark, an increase of almost 50% from 2019. Furthermore, trust in the Mark has also increased, with 57% of Americans agreeing they trust the Mark, up 48% from 2019.