The set features candy, activity sheets, colored pencils, stickers, and a play mat.
Nestlé ITR is rolling out its new Smarties Cool Creatures travel retail exclusive set this month in Canada. In line with the brand’s "Learn Through Play" positioning, this new edition has been designed to spark imagination and encourage virtual exploration. The launch will be supported by high-profile in-store promotional activity and a range of pioneering digital activations, designed to deliver interactive phygital experiences that showcase a sustainable message and nurture appreciation for the underwater world.
The new Smarties Cool Creatures set features 4 x 34g Smarties Hexatubes in recyclable paper packaging, four activity sheets, eight colored pencils, stickers, and a play mat. Inspired by Nestlé’s Play in our Colourful World campaign, the set allows children to create and customize four different sea creature toys, all of which are designed with longevity of play and long-lasting enjoyment in mind.