ofi: Research shows taste/texture, accessibility, affordability as barriers to adoption of plant-based products
55% of consumers increased their intake of plant-based products over the last 2 years.
Recent U.S. findings reported by ofi, a food and beverage ingredients company, show consumer interest in plant-based products continues to rise, with meat eaters, milk drinkers, and vegetarians alike increasingly open to plant-based offerings.
The research, launched at Expo West, found that regardless of their dietary pattern, 82% of consumers surveyed report using plant-based products at least once a month.