McKee Foods announced the launch of Little Debbie Strawberry Swiss Rolls in early March. Shoppers can expect to see the brightly colored cartons in stores shortly thereafter. McKee Foods Creative Services Manager Jill Sito describes the new packaging design as “rich and bold, setting it apart from the traditional Swiss Rolls.”

“With such an eye-catching pop of color, paired with the iconic Swiss Rolls font, they’re sure to be instantly recognizable,” adds Sito. “Overall, the new packaging for Strawberry Swiss Rolls not only looks stylish but also effectively communicates the product’s flavor and quality.”