Calbee America, a company best known in the U.S. for its pulse-based and better-for-you products, has been named Snack Producer of the Year by Snack Food & Wholesale Bakery. The award will be presented to leaders from the winning producer during SNAXPO 2023 in Orlando, FL, on March 20.
Calbee was founded in Japan in 1949 by Takashi Matsuo; the company brought its first product to U.S. consumers (Shrimp Chips) 21 years later in 1970. Its stateside outpost, Calbee America, has launched a number of innovations in the U.S., including its flagship brand, Harvest Snaps. The pulse-based snack is uniquely located in the produce section of most retailers which underscores the healthfulness of the product.