Kellogg unveils Kellanova snacking, WK Kellogg Co cereal business names
The snack and cereal company is progressing with the spinoff of the two divisions.
Kellogg Company has unveiled the names of the future companies it will create through its planned separation into two public companies focused on global snacking and North American cereal. The names will go into effect in connection with the spinoff of the North American cereal business, which Kellogg Company intends to complete by the end of 2023. While the company names will change upon spin completion, the "Kellogg's" brand will remain on product packaging of both companies around the world.
The global snacking, international cereal and noodles, plant-based foods, and North American frozen breakfast business will be named Kellanova. Kellanova will be a global snacking company with a portfolio of brands, including Pringles, Cheez-It, Pop-Tarts, Kellogg's Rice Krispies Treats, MorningStar Farms, Incogmeato, Gardenburger, Nutri-Grain, RXBAR, and Eggo. Kellanova will also steward a suite of international cereal brands, including Kellogg's, Frosties, Zucaritas, Special K, Krave, Miel Pops, Coco Pops, and Crunchy Nut, among others.