Nestlé International Travel Retail will return to the Summit of the Americas this year where it will present its ambition to build food into travel retail’s #1 category to the region’s buyers (Booth 101). As previously announced, this ambitious strategy will be delivered through the VERSE model, which harnesses Value, Engagement, Regeneration, Sense of Place, and Execution.

Nestlé will bring VERSE to life on its booth through key focus brands KitKat, Smarties, Nestlé Swiss, and After Eight, along with non-confectionery brand Nescafé.