New line is the brand's first snack offering without its traditional heat.
Takis, the Barcel USA brand known for its spicy rolled tortilla chip, today announced the introduction of Takis Intense Nacho, the brand's first non-spicy salty snack offering, alongside a partnership with 2x-GRAMMY nominated world-renowned artist, DJ, and producer Steve Aoki.
By teaming up with none other than the international superstar, the brand will work with Aoki to release a special hard-hitting track to the public. Takis also plans to amplify the serious intensity of the campaign across digital platforms with online videos, audio spots, and more.