Hershey expands its team through NCAA partnership extension
Salty snacks brands to join Reese's in the line-up.
The Hershey Company announced a six-year extension with CBS Sports, Warner Bros. Discovery Sports, and the NCAA as the "Official Confectionary Partner." In addition to Hershey's number #1 brand, Reese's, the renewed deal will include Hershey's growing salty snack brands, Dot's Homestyle Pretzels and SkinnyPop Popcorn, as the "Official Pretzel and Popcorn Partner" of the NCAA.
"NCAA March Madness is bursting with excitement, fun and arguably the most passionate sports fans, and we're thrilled that Hershey snacks will be part of the action for years to come," said Marlene Creighton, chief sales officer, The Hershey Company. "Reese's will bring its iconic pairing of chocolate and peanut butter to the Final Four, and we're excited to pair salty snacks like SkinnyPop Popcorn and Dot's Homestyle Pretzels with future NCAA game day moments too."