Wonderful Pistachios expands No Shells line with Sea Salt & Pepper flavor
The nut snacks brand announced the flavor will join its other shell-less pistachio products.
Wonderful Pistachios is adding to its No Shells lineup with Wonderful Pistachios Sea Salt & Pepper No Shells. The brand already has the flavor combination in the In-Shell variety, but it is shedding the shells for another convenient way to enjoy the fan favorite. The Wonderful Pistachios In-Shell Salt & Pepper consumer reportedly is very loyal with 60% of them purchasing only that flavor, so the brand expects this No Shells variety to attract consumers looking for the classic flavor they love in a conveniently snackable format.
The new Sea Salt & Pepper No Shells variety joins the current cast of flavors including Sea Salt & Vinegar, Smoky Barbecue, Chili Roasted, and Honey Roasted. Wonderful Pistachios No Shells flavors have helped drive incremental brand growth since debuting in 2019. Wonderful Pistachios No Shells accounted for 85% of total flavored snack nuts growth in 2021, according to Circana, which is when the brand launched its Sea Salt & Vinegar and Smoky Barbecue flavors and showcases that consumers seek out flavors when snacking. Also following their launch in 2021, the Smoky Barbecue and Sea Salt & Vinegar No Shells flavors have received widespread accolades in “best snack” awards including those by Men’s Health, Delicious Living, Good Housekeeping, Parents magazine, Nielson’s Top Breakthrough Innovations, and more.