California-based Touchstone Pistachio has been growing premium pistachios for private-label clients for more than 30 years. Recently, the nut farmer decided to branch out on its own and introduce nut products for retail shelves under its own name. To do that, they needed a consumer-facing company identity, messaging, packaging, and other elements around their brand.
To learn more about how Touchstone Pistachio and agency Little Big Brands (LBB) collaborated to launch the new packaging, branding, and identity for the nut company, Snack Food & Wholesale Bakery connected with two LBB leaders: