Hershey's Chocolate World debuts cinematic experience
Hershey's Great Candy Expedition arrives just in time for the attraction's 50th anniversary.
On May 19, just in time for summer, Hershey's Chocolate World Attraction is opening a brand-new, cinematic experience. In celebration of its 50th Anniversary, HERSHEY'S GREAT CANDY EXPEDITION, the first fully immersive, interactive experience of its kind in North America that incorporates all five senses, will take visitors of all ages through an exploration of colorful candy worlds inspired by Hershey's brands including Hershey's Kisses, Reese's, Jolly Rancher, Kit Kat, Twizzlers, Almond Joy, and Mounds. Guests will engage with new characters, like Ginny the Sweets Expedition Co. Engineer, along the way through 270-degree 4K projection mapping, and best-in-class special effects.
"We are proud to bring fans a new experience unlike any other attraction of its kind in North America," said Suzanne Jones, vice president of The Hershey Experience. "HERSHEY'S GREAT CANDY EXPEDITION combines the nostalgia of train-style travel, the story of Hershey's candy brands, and cutting-edge technology into a brand-new family-friendly experience for all ages to mark Hershey's Chocolate World's 50th anniversary year!"