Initiative will help support real adoption of shelter pets across the U.S. in partnership with The Petfinder Foundation.
With #NationalPetDay coming up on April 11, more than 50 million people will flock to social media to remind the world that there is no more dynamic duo than a person and their pet. This year, Trolli—the candy brand that recently introduced its Sour Duo Crawler gummi worms—is joining the conversation with an unexpected invitation: consumers can “adopt” a Sour Duo Crawler and celebrate Trolli supporting the real adoption of unexpected shelter pets.
This initiative helps commemorate the nationwide availability of Trolli’s new Sour Duo Crawlers with unexpected flavor and textures by embracing their fans’ love for unexpected pet duos—lizards, ducks, bunnies, goats, and, of course, sour gummi worms. It also gives fans the chance to get a free taste of the new crawlers.