Jack Link's, Frito-Lay collaborate on spicy beef jerky and meat sticks
In addition, brands announce #FlavorRevealContest on TikTok.
In a first-of-its-kind mash-up, Jack Link's and Frito-Lay are combining Jack Link's meat snacks and Frito-Lay's flavors to offer snackers the new Jack Link's Doritos Spicy Sweet Chili-flavored and Flamin' Hot-flavored Original beef jerky and meat sticks.
"It takes legendary brands like Jack Link's and Frito-Lay to create innovative offerings that truly level up the snacking experience," said Leslie Vesper, vice president of marketing at Frito-Lay. "We know our snack fans are loyal to the iconic flavors we've created across our Frito-Lay brands, so this is the perfect opportunity to bring bold flavors in a new form. I can't wait for jerky and meat stick lovers to experience these new products that will take their taste buds to the next dimension of snacking."