General Mills debuts initiatives to protect the planet and support farmers
Partnerships, initiatives will further advance the company toward one million acres of regenerative agriculture farmland by 2030.
As part of General Mills’ commitment to advance regenerative agriculture, on April 4 the company shared several new initiatives across its brands and through consumer-facing efforts that aim to protect the planet and support farmers. Strategic partnerships with American Farmland Trust and Rodale Institute will accelerate regenerative agriculture techniques across key regions in California and the Northern Great Plains.
“As a global food company rooted in agriculture, we’re dependent on natural resources, like organic wheat for our Annie’s macaroni and cheese and almonds for our LÄRABAR products, among others,” said Jon Nudi, group president, North America retail at General Mills. “We’re focused on regenerating our planet and protecting the food supply for future generations. By partnering with organizations like Rodale Institute and American Farmland Trust, General Mills and its brands further our commitment to regenerative farming and standing for good.”