Mintel: 19% increase in new Easter chocolate product launches globally since 2022
The U.S. is among the top five Easter chocolate innovators globally.
From chocolate bunnies to marshmallow Peeps, it’s set to be a bumper year for Easter treats as launches of new seasonal Easter chocolate products have increased 19% over the past 12 months, according to new research from Mintel Global New Products Database (GNPD).
While there has been an explosion in new Easter chocolate product innovation, the same cannot be said for chocolate innovation as a whole, which increased just 1% over the last year. Meanwhile, innovation for seasonal chocolate increased by 5% over the same period. Easter innovation accounts for a sweet 41% of all seasonal chocolate launches.