Childhood food allergies are increasingly common, and the effects can range from mildly annoying to downright deadly. Food brand Ready. Set. Food!, which successfully presented on the invention pitch competition show Shark Tank, seeks to head such harmful allergies off at the pass. The company (which provides mix-ins, oatmeals, and recently introduced bars) offers products that include all the major allergens, with the goal of helping children develop a tolerance for those ingredients, rather than become allergic to them down the road.
Snack Food & Wholesale Bakery reached out and spoke to Daniel Zakowski, CEO and co-founder of Ready. Set. Food! to learn more about the allergen-avoidance products work, and how the company’s experience on Shark Tank went.