Kellogg Company, Albertsons join forces to amplify recycling message
The cereal brand will work with the retailer to build awareness of package recycling.
Kellogg and Albertsons Companies (one of the largest food and drug retailers in the US) are teaming up to help change customers' recycling habits in honor of Earth Day.
The companies have created special signage for in-store recycling bins utilizing iconic Kellogg characters, such as Tony the Tiger and Toucan Sam. They also will hold a series of in-store events to promote in-store recycling programs in Albertsons, Vons, and Pavilions stores in Southern California; and Safeway, ACME, Kings Food Markets, and Balducci's Food Lover's Market stores in the Northeast. Packaging that includes the appropriate How2Recycle Drop-off label, including Kellogg foods, can be returned to these bins at participating stores. A full list of what is accepted is available here.