Mars Wrigley ITR ready to unlock Asia-Pacific Travel Retail market
Brand to share more on the evolution of its ITR portfolio at TFWA Asia Pacific.
Mars Wrigley ITR announced its return to TFWA Asia Pacific this year (stand 2-H22). The Asia-Pacific Travel Retail markets hold a significant growth potential for the confectionary category, in isolation and versus other regions. MWITR is looking forward to be engaging with partners in the region and to discuss how to drive category growth and unlock the potential of this region together.
“In many of the domestic markets in the Asia-Pacific region, confectionary is a developed, and incremental category, engaging consumers with fun and exciting content, leveraging some very well-loved brands. However, this engagement in the category is not represented in many travel-retail markets in the region. This is something we are excited to change, and due to the size of our business in domestic markets in the region, Mars is well positioned to drive this change," says Marcus Hudson, sales director, Mars Wrigley ITR.