Gummy prototype to be introduced at Vitafoods Europe, Geneva.
In line with its new, consumer-led, insights-driven Nutra 2.0 mission, “Connecting the dots: helping supplement makers be in sync with the consumer’s mind,” Lubrizol Life Science Health (LLS Health) developed plant-based, iron-fortified gummies. Consuming iron on a daily basis is difficult due to several challenges. LLS Health’s proprietary new LIPOFER delivery format overcomes these difficulties, and the company will introduce the vegan gummy prototype at Vitafoods Europe in Geneva, stand #D60.