Kroger, Upcycled Foods bake up private-label bread collaboration
The retailer and ingredients provider have introduced two upcycled-content breads.
Upcycled Foods (UP Inc.) has announced announce the launch of the first upcycled bread items co-developed with Kroger for its Simple Truth store brand. Designed from scratch, the innovative upcycled bread line includes two SKUs that tap into consumers’ demand for delicious, nutritious, and sustainable food options. Both Upcycled Certified breads contain 10% of ReGrained SuperGrain+, UP Inc.’s flagship ingredient. ReGrained SuperGrain+ contributes unique flavor depth, naturally fortified nutritional attributes, and an authentic sustainability story.
The month of April marks two auspicious moments that draws attention to the disturbing fact that 35-40% of the global food supply is wasted each year. UP Inc. celebrates Food Waste Prevent Week (April 10-16) and Stop Food Waste Day (April 26) by showcasing the new upcycled bread line as a solution to building a zero-food waste economy.