HARIBO to celebrate National Gummi Bear Day with Good News Only
On April 27, it will be "good vibes only" from HARIBO.
HARIBO wanted to celebrate the second annual National Gummi Bear Day on April 27 in a new and exciting way.
According to a study from Pew Research, most American adults now get their news from social media, and it’s easy to feel like much of that news is negative. However,Psychology Today recently uncovered “greater shared levels of good news about the world can insulate [people] from the effects” of bad news. As a brand built on the value of childlike happiness, HARIBO was inspired by these insights and will spend April 27 creating and celebrating only good news, to bring more people more smiles and joy on National Gummi Bear Day this year.