Jolly Rancher Gummies releases street art-inspired packaging
Brand teams up with local artists for new packaging.
This spring, the fruit flavors of Jolly Rancher Gummies are getting paired with their most vibrant look yet thanks to new, limited-edition packaging featuring designs from boundary-breaking street artists, including Danielle Mastrion from New York, Joe Starkweather from Miami, and Evan Farrell (KidWiseman) from Los Angeles. Building on the brand's continued appreciation for street art, the new designs update the aesthetic to kick off the sunny season in bold, eye-catching and colorful ways.
Today, Jolly Rancher Gummies will also unveil murals in each of the artists' cities (NYC, LA, and Miami) to bring the packaging to life and deliver a touch of playful, vibrant expression to local neighborhoods. An additional mural by Kid Wiseman will appear in Bentonville, AR on June 2. Each lively, large-scale piece of art combines the artists' unique creative approach, the culture of their community and Jolly Rancher Gummies' vivid colors and classic characters.