Thanks to the increased interest in eating keto, paleo, and low-carb diets, jerky and other meat snacks have become wildly popular in recent years. New brands are popping up every day in the hopes of capturing some of that market magic.
Old Trapper is one producer that arrived on the scene long before low-carb snacking was trendy. Snack Food & Wholesale Bakery recently spoke with Robert Leary, Old Trapper’s chief marketing officer, to learn about the company’s history, and how a producer past the half-century mark keeps current in a competitive field.