Skittles artist-designed 2023 Pride packs shine a light on LGBTQ+ stories
Packs swap the brand's signature rainbow for original designs within the LGBTQ+ community.
Skittles unveiled its limited edition 2023 Pride packs today as a first look at its 2023 Pride program. The packs will swap the brand's signature rainbow for original designs by artists within the LGBTQ+ community. $1 from each pack sold (up to $100,000) will go to GLAAD in support of the organization's ongoing efforts to work through media to support and increase visibility for the LGBTQ+ community. More details on the full 2023 Pride program will be shared ahead of June, which will include several partnerships and collaborations to support and uplift the LGBTQ+ community.
For the second year, Skittles has partnered with LGBTQ+ artists who each use their art to increase visibility, help others feel seen, and advocate for others. This year's five talented artist partners crafted original pack designs that each tell a visual story of Pride: