Goldfish, OLD BAY partner with singer/songwriter Lisa Loeb to celebrate limited-edition snack
Last year, the OLD BAY Goldfish crackers sold out online in only nine hours.
In 2022, Goldfish and the iconic seafood seasoning brand, OLD BAY, created the limited-edition snack of the summer—OLD BAY Seasoned Goldfish crackers. Today, the two brands are bringing back the limited-edition flavors with a fully integrated campaign, including a partnership with singer, songwriter Lisa Loeb to capture some of the overwhelming responses from fans for the flavor.
OLD BAY Seasoned Goldfish crackers combine the classic, premium quality taste of a saltine-based Goldfish cracker with the popular spice blend of black pepper, paprika, celery salt, and red pepper flakes that OLD BAY fans know and love. Last year, the product sold out online in just nine hours, making this limited-time offer flavor one of the fastest-selling new product innovations in brand history.