Today, global food tech company DouxMatok has announced a rebrand to Incredo LTD. The unveiling of the new name, based on the company’s signature product, Incredo Sugar, coincides with Incredo's announcement that it has raised $30 million in a Series C funding round to further support research and development, integrate its product in a variety of applications and accelerate its commercial partnerships. This latest round of funding is led by dsm-firmenich Venturing and Sienna Venture Capital, along with strategic commercial partners such as Ferrero and investments from new investors including Teseo Capital and existing investors Pitango and BlueRed Partners, who led the previous round.

Incredo’s capital raise will help the company expand its research, development and commercialization efforts into its flagship product, Incredo Sugar. Incredo Sugar is a clean-label sugar reduction solution that reduces the amount of sugar in sweet foods by 30-50%, with no change in taste, mouthfeel, or texture, and no additions to the ingredients label. By binding real cane or beet sugar with trace amounts of a natural carrier, Incredo Sugar aids in the delivery of sugar molecules to sweet taste receptors on the tongue. This means that less sugar is required for the same level of sweetness.