Bascon Maple Farms taps into natural bakery ingredient solutions
Producers can harness the supplier’s maple syrup and sugar for pastries and other items.
Bascom Maple Farms, a supplier of 100% pure and organic maple syrup and maple sugar, has highlighted how its maple products can help food and baked goods manufacturers incorporate natural sweetness into pastries, desserts, and confectionery items. Whether used as a binder, sweetener, or flavor enhancer, maple syrup and maple sugar are versatile and clean label ingredients that can help baked goods stand out in the marketplace.
According to Mintel’s US, 2023 In-store Bakery report, 82% of consumers agree they are purchasing the same amount of in-store bakery items or more this year, despite rising inflation rates. While most consumers view bakery purchases as an indulgence rather than an everyday stop for groceries, opportunities to encourage consumers to increase purchases of bakery goods are available by utilizing messaging and positioning that incorporate nostalgia, exclusivity, and sensory experiences.