Baked goods manufacturers expand into other segments.
While confectionery applications continue to take the edibles category by storm, the familiarity, fondness and format of infused baked goods make them an enduring option for cannabis consumers—even with declines in mature cannabis markets.
BDSA reported in a recent webinar that the infused foods category, which includes baked goods, has dropped from a 7% share of the edibles market in 2020 to 4% in 2022. Overall, sales of the infused foods category were down 26% from 2021 to 2022.