Consumers, thanks to increased interest in health and wellness benefits in their foods, are reading the labels of potential food purchases more than ever before. Among the ingredients shoppers are keenly interested in are prebiotic fibers.
BENEO recently collaborated with market insights firm FMGC Gurus to survey consumers on what they know about, want from, and understand about prebiotic fibers in their bakery products. Snack Food & Wholesale Bakery checked in with three experts to dig deeper into the survey, and what it reveals about consumer behaviors and attitudes: