Sow Good, Inc. introduces freeze dried candy, increases production capacity
The brand will enter the candy space with a line of 16 SKUs.
Sow Good, Inc. has announced its entry into the freeze dried candy space and the addition of two additional freeze driers, which increase annual production capacity to approximately $35 million. Sow Good's increased capacity allows it to meet the projected retail demand after its launch of its freeze dried candy line.
The decision to enter this category comes as a result of freeze dried candy's sensationalization across all social media platforms, particularly TikTok. The hashtag "freezedriedcandy" has amassed over 2 billion views and continues to be a viral topic on the video platform. The consistent and growing interest in freeze dried candy supports Sow Good's belief that freeze dried candy is developing into an everyday, must-have category for retailers.