Whole Foods adds mushroom-derived fiber to approved-ingredient list
Chinova’s Chiber can be used in bakery products, snacks and other items sold in the stores.
Chinova Bioworks, a Canadian food technology company, announced today its clean-label shelf-life extender, Chiber, as the first mushroom fiber to be included in Whole Foods Market's approved ingredient list.
Chiber is a natural fiber extracted from white button mushrooms that extends the shelf life of food and beverage products. It has been gaining traction in the food industry due to its natural origins and ability to help reduce food waste by improving the quality and freshness of products.