Morinaga America Inc. to introduce HI-SOFT caramels at Sweets & Snacks Expo
New to the U.S. market, HI-SOFT was one of the company's first product innovations in Japan.
Morinaga America, Inc. (MAI), the official distributor of HI-CHEW and Chargel, is dipping into a new confectionery category with the launch of HI-SOFT, a rich and creamy salted caramel chew. New to the U.S. market, HI-SOFT has long been a favorite in Japan, as caramels were one of Morinaga's first product introductions.
Previewing at this year's Sweets & Snacks Expo, HI-SOFT is a salted caramel that can be enjoyed by all ages no matter their candy preference. It is a sweet, velvety treat that is rich in flavor with a balanced hint of salt. The brand name itself describes the unique flavor experience and nods to its chewy companion under the MAI umbrella, HI-CHEW.