Both groups place a higher priority on balancing taste with high-quality ingredients.
The latest trend in sweet snacks among younger generations is balance and mindfulness. In a survey of nearly 2,000 Americans over the age of 18, Loacker found that mindfulness in snacking is on the rise, especially for younger generations.
Loacker's survey affirmed that great taste remains a top priority for sweet snacks across all generations but revealed that Gen Z and millennials place a higher priority on balancing great taste with high-quality ingredients that support their lifestyle choices. Across all generations, taste was cited as the single biggest influence on snack choices. However, over 73% of Gen Z respondents cited quality as a key influence in how they choose sweet snacks now, compared to 50% of adults over 60—a major difference of 46% percent across generations. Moreover, 39% of Gen Z respondents reported "too much sugar" as one of the main things they try to avoid in deciding what sweet snacks to buy now—compared to just 30% of adults over 60.