Circana launches Passport insights tool for small to midsize businesses
The data solution offers smaller snack and bakery companies access to key information.
Circana (formerly IRI and The NPD Group) has today announced the launch of Passport+, intended to unleash outsize growth for small to midsize CPG companies through comprehensive data, insight, and reporting solutions. In less than 24 hours, clients can easily and affordably access consumer and market data that is critical to their business success. Passport+, available on Circana’s industry-leading Liquid Data platform with the latest Unify+ visualization, provides insights into shopper behavior and retail trends that level the playing field and help smaller CPGs compete effectively in the market.
“Big data no longer needs to be synonymous with big budgets,” says Jeremy Allen, president, Global Consumer Packaged Goods, Circana. “With Passport+, small and midsize CPG companies can access insights just like the larger ones do. This turnkey solution is essentially an ‘analyst in a box,’ providing quick, intuitive access to insights on trends and performance. With just a few clicks, users can compile a full presentation that identifies business opportunities and offers strategy recommendations.”