Metsä Board, a European producer of fresh fiber paperboards, has partnered with Finnish confectionery maker Kouvolan Lakritsi to create a new, reclosable licorice mug made of fresh fiber paperboard.

Inspired by paperboard cups, Metsä Board’s packaging design team developed the new paperboard mug with a heat-sealed transparent plastic film that keeps the licorice fresh. Once opened, the reclosable paperboard cover effectively preserves the licorice.