Chupa Chups, the lollipop brand from Perfetti Van Melle, and The Sandbox recently announced a partnership as part of their ongoing Alpha Season 4. This partnership kicks off with Chupa City, a vibrant metaverse experience where the sun always shines, every day is sweet, and fun never stops.
This collaboration marks an exciting way for food brands to reimagine how fans interact with them, blending nostalgia with cutting-edge tech, Chupa Chups says.