Scott's Protein Balls, a better-for-you snack company, has launched in select Target stores along the East Coast, including New York, New Jersey, Connecticut, Massachusetts, Pennsylvania, Maine, New Hampshire, Delaware, North Carolina, and Virginia.

The rollout reflects Target's continued focus on elevating emerging brands that align with consumer demand for transparency, simple ingredients, and convenient functional foods, Scott's Protein Balls says.

"Target has built a reputation for identifying better-for-you brands that deliver strong turns and a clear value proposition to modern shoppers," says Lori Levine, CEO and co-founder of Scott's Protein Balls. "We're proud to partner with a retailer that understands the acceleration of the refrigerated protein snacking segment and the need for products that bridge freshness, taste, nutrition, and convenience."

Scott's Protein Balls feature clean labels, plant-based formulations, and a fresh-from-the-fridge profile designed for consumers seeking minimally processed snacks made with recognizable ingredients. The lineup includes flavors such as Peanut Butter Cacao, Brownie Batter, and Confetti.

The brand's expansion into Target follows strong regional performance across natural, grocery, and specialty retail channels, the brand notes. According to the company, the refrigerated protein snack category continues to gain momentum as shoppers prioritize fresh, nutrient-dense, on-the-go solutions for busy lifestyles.

"This launch represents a meaningful step in scaling our retail footprint," Levine adds. "We remain focused on offering retailers a differentiated, clean-ingredient product that meets the expectations of today's health-conscious consumer."

Scott's Protein Balls are now featured in the refrigerated healthy snacking set at select Target stores along the East Coast and are also available online at Target.com.

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