Founders Row announced an investment in Yough, a startup offering frozen pizza with a protein-rich crust made from Greek yogurt. Founded by entrepreneur and operator Jamie Weeks, the firm builds and backs founder-led consumer businesses.

The investment coincides with Yough's nationwide debut in Target stores. The launch places Yough in just under 2,000 Target stores nationwide, marking a significant retail debut for a new frozen pizza brand.

Terms of the investment were not disclosed. The capital will support Yough's national retail rollout, marketing initiatives, and continued product innovation.

Yough takes a different approach, starting with Greek yogurt, one of the most widely trusted protein-rich ingredients in modern nutrition, to create a crust that delivers both flavor and improved nutrition, the brand says.

Frozen pizza is a nearly $7 billion category in the United States, yet much of the aisle remains dominated by legacy formulations.

"Frozen pizza is one of the most loved foods in the grocery store, but the foundation of pizza, the dough, has remained largely unchanged in the mainstream aisle," says Yough co-founder and CEO Mike Rolland. "We started with a simple idea: what if the dough could deliver the same comfort people expect while bringing the kind of protein and clean ingredients modern consumers are looking for?"

Yough is launching at Target with three varieties: Mozzarella Cheese, Uncured Pepperoni, and Farmer's Vegetable, each built around a crust designed to taste like real pizza, not a compromise, it says. The company plans to expand both its retail footprint and product lineup as it builds a broader platform around high-protein comfort foods, an area where demand from consumers continues to grow.

Related: California Pizza Kitchen expands CPG offerings