By any account, the recall of more than 1,500 products
containing peanuts possibly contaminated with salmonella has become one of the
biggest scandals in the food industry. The outbreak has resulted in eight
deaths and around 600 illnesses. Sales of peanut butter have plummeted 25%,
according to reports. Even those companies not involved in the recall are
seeing the reputation of their brands damaged simply because their products
have peanuts in them. What can a company do? That’s what editor Dan Malovany
wonders.