Kraft Foods’ Planters brand is sponsoring creation of peanut-shaped community parks called ‘Planters Groves’ from vacant lots in four U.S. cities as part of a sustainability campaign in collaboration with the environmental organization Global Green.
Kraft Foods’ Planters brand is converting vacant lots in four U.S. cities into green spaces as part of a new sustainability campaign in collaboration with Global Green, an environmental organization. The “Naturally Remarkable” sustainability campaign that encompasses this and other initiatives involves building peanut-shaped urban parks. Part urban revitalization, part art, the park spaces will use locally-reclaimed materials and native trees and plants from the legume family, which include peanuts.
The parks will be built by The Corps Network, the nation's Service and Conservation Corps. The Corps Network is responsible for enrolling more than 30,000 youth in community service, job training and education and engaging 264,000 community volunteers across the country annually.
The cities to receive the parks include New Orleans, Washington, D.C., San Francisco and New York City. The Corps Network’s local member corps will lead the maintenance, ongoing programming and seasonal planting with community partners. The first Planters Grove will open in New Orleans’ historic Central City neighborhood.
Source: sustainablefoodbusiness.com, www.mediapost.com
Planters Creates Sustainability Campaign
March 4, 2011