Frito-Lay Hopes to Muffle the Noise with New, Quieter SunChips Bags
Frito-Lay is making a big noise with a quieter SunChips bag that’s also biodegradable. The company pulled the original biodegradable bag from store shelves for being so loud, and hopes the new bag will excite consumers and bring back sales. It also expects that the revised technology will quiet critics.