At IBIE 2010, North and South American teams will vie for a spot in the 2012 Coupe du Monde de la Boulangerie (World Cup of Baking) competition in Paris, France.



At IBIE 2010, North and South American teams will vie for a spot in the 2012 Coupe du Monde de la Boulangerie (World Cup of Baking) competition in Paris, France.

The International Baking Industry Exposition, The Bread Bakers Guild of America and Europain will host the Louis Lesaffre Cup, a regional competition that will feature eight teams from North and South America, and will take place over the four days of the IBIE tradeshow, which runs from September 26-29, 2010, in Las Vegas.

The Louis Lesaffre Cup requires teams of three to produce a specific number of baked goods in categories such as baguette, specialty and ethnic breads, Viennoiserie, artistic design and savory selection, within a set amount of time.

“IBIE is honored to have been selected by The Bread Guild of America and Europain as the host site for the Louis Lesaffre Cup,” says Rich Hoskins, IBIE Committee chairman. “Having this exciting international qualifying competition at our event aligns perfectly with the goals we set for 2010 -- attracting more retail and artisan bakers, international participants and members of the media. Of equal importance, we’re adding buzz to the show floor, which will greatly enhance the experience of attendees and exhibitors alike.”

For more information, e-mail Natalie Gould at natalie@bbga.org.