BluePrint Automation has named Bernhard Barta as its new vice president, corporate accounts.

In his new role, Barta will be responsible for further developing BluePrint Automation’s Corporate Accounts and introducing the group’s capabilities to potential customers in non-food industry segments.

Barta began his career in the food processing equipment industry as the general manager of Franz Haas Machinery, and then went on to hold senior positions with AMF Bowling products and backaldrin of America. A graduate of the University of Vienna, Austria with a degree in economics, he has been working in equipment and food-related industries for most of his career.

BluePrint Automation B.V. is based in The Netherlands. Its U.S. offices are located in Colonial Heights, Va.

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